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Affordable luxury
Free worldwide shipping
Across the EU, UK & US.
30-day returns
Unworn and in original packaging.
Cubic zirconia
Brilliant-cut, set by hand.
14K gold plated
Over a brass base. Never claimed to be solid gold.
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Our approach
Honest about what it is
MOOI is costume jewelry, and we say so. Cubic zirconia, 14K gold or rhodium plating, a brass base. What that buys you is five stones on a necklace instead of one, and a piece you can wear to the supermarket without thinking about it.
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Questions
Is this real gold?
No. Every piece is 14K gold plated or rhodium plated over a brass base. It is costume jewelry, priced accordingly, and we would rather say so plainly than have you find out later.
Are the stones diamonds?
No. All stones are cubic zirconia — brilliant-cut, well set, and chosen because they throw light beautifully at a fraction of the cost.
How do I find my ring size?
Wrap a strip of paper around the base of your finger, mark where it overlaps, and measure it flat in millimetres. Match that to our size guide. Between sizes, go up.
How long will the plating last?
Plating is a surface, not a solid. Keep it away from water, perfume and sweat and it stays bright for a long time. See Jewelry Care for the full guide.